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Built by athletes, for athletes.
Born on the competition floor

Built by athletes,
for athletes.

Arabella and Charlie didn’t build Lotte & Belle from a boardroom. They built it from years of early mornings, big stages, and knowing exactly what was missing. Every product starts with one question: would we use this ourselves?

2,400+
Athletes worldwide
2 x WC
Champion founders
100%
Real human hair
Our story
Free download

The Perfect Pony

Five steps. Comp day sorted. Trusted by athletes across the world.

Download freeShop ponytails
01
Prep your natural hair
Clean and dry before you attach.
02
Attach your pony
Needle, thread, and bobby pins for maximum hold.
03
Backcomb for volume
Work in layers from underneath for competition-worthy fullness.
04
Smooth and curl
Set curls and dress the top layer to a polished finish.
05
Lock it in
Strong hold hairspray. You're ready for the floor.
Written by athletes

The Athletes Journal.

Comp day tips, shade guides, styling tutorials and honest advice from Arabella and Charlie-Rose. Everything you need to show up ready.

Read all articles
Human Hair vs Synthetic Ponytail: What's Best for Cheerleading?
Latest
Arabella · 25 Jun 2026

Human Hair vs Synthetic Ponytail: What's Best for Cheerleading?

Human hair or synthetic? For competitive cheerleading, the difference is significant. Here's why real human hair wins every time for look, movement and longe...

Read article
The Complete Comp Day Hair Guide for Cheerleaders
Charlie-Rose · 25 Jun 2026
The Complete Comp Day Hair Guide for Cheerleaders
Read
How to Choose the Right Cheerleading Ponytail Colour
Arabella · 25 Jun 2026
How to Choose the Right Cheerleading Ponytail Colour
Read
How to Care for Your Human Hair Ponytail
Charlie-Rose · 25 Jun 2026
How to Care for Your Human Hair Ponytail
Read
How to Style a Cheerleading Ponytail for Competition Day
Arabella · 25 Jun 2026
How to Style a Cheerleading Ponytail for Competition Day
Read
New articles every week — comp tips, shade guides, styling tutorials and honest advice from Arabella and Charlie-Rose.
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